BTS competition rules

"WHEN AJUMMA TAKES YOU TO SEE BTS"

ARTICLE 1 — ORGANIZERS

The contest is organized by the brand Ajumma, a K-beauty brand founded by Kyong-soo and Jiyeonne, two Korean sisters, specializing in the distribution of premium 100% Korean cosmetic products.

The contest runs from: May 30, 2026 to June 30, 2026 at 11:59 PM inclusive.

These rules define the regulations applicable to this contest.

ARTICLE 2 — CONDITIONS OF PARTICIPATION

The contest is open to any individual who is:

at least 16 years old;

residing in mainland France, Belgium, Luxembourg, or Switzerland;

has an Instagram account.

Any participation by a minor requires prior authorization from a legal guardian.

Participants must be able to provide proof of the requested actions (follow, likes, story share…) if their Instagram account is private.

Participation in the contest implies full and complete acceptance of these rules.

ARTICLE 3 — EXCLUDED PERSONS

Excluded from participation are:

the contest organizers;

persons who directly participated in its organization;

as well as members of their immediate families.

ARTICLE 4 — FREE PARTICIPATION METHODS

To obtain 1 free participation ticket, the participant must:

follow the official Instagram account @ajumma_glow;

like the official contest post;

share the post in their story, tagging @ajumma_glow;

comment on the contest post, tagging 1 or 2 people.

Any incomplete or non-compliant participation may be considered invalid.

ARTICLE 5 — BONUS TICKETS VIA PURCHASE

Participants can obtain additional tickets by purchasing Ajumma products:

on the official website www.ajumma.fr

during private sales

at the Ajumma booth during Korea Expo 2026, which will take place from June 18 to 20 at Porte de Versailles. Access to the exhibition is free. Registration link: https://fr.france.k-expo.org/pre-registration-general

Bonus tickets are awarded according to the following terms:

Every 75 € of purchase entitles you to 5 additional tickets.

Purchase amounts are cumulative throughout the duration of the contest.

Example:

Purchase amount Number of tickets

75 € +5 tickets

150€ +10 tickets

225€ +15 tickets

300€ +20 tickets

Purchases are cumulative throughout the duration of the contest.

Bonus tickets will only be awarded for validated and non-refunded purchases.

ARTICLE 6 — KOREA EXPO BONUS

Additional tickets can be obtained during Korea Expo 2026:

Action Bonus Tickets

Participation in the Ajumma photobooth +1 ticket

Posting an Instagram story with +1 ticket

tagging @ajumma_glow

"Meet me Ajumma", Selfie with +1 ticket

one of the founders

Purchases made at the Ajumma booth According to the terms of Article 5

Exhibition bonuses are limited to one participation per person per action.

Participants with a private Instagram account must be able to provide valid proof of their participation (e.g., screenshot) if requested by the organizer.

ARTICLE 7 — PARTNER / INFLUENCER BONUSES

As part of promotional operations carried out with certain content creators or partners selected by Ajumma, additional bonus tickets may be awarded to participants.

The exact terms of these bonuses (codes, publications, stories, interactions, or other promotional mechanisms) will be specified directly on the relevant publications.

Influencer bonus tickets are cumulative with other participation methods provided in these rules.

Ajumma reserves the right to limit certain bonuses to one participation per person.

ARTICLE 8 — PRIZE

1 winner will receive:

2 VIP box seats for an unforgettable BTS experience with the Ajummas

The prize includes:

participation in the BTS WORLD TOUR concert in a shared VIP box on July 17, 2026, at the Stade de France in Saint Denis (Grand Paris) for the winner and their companion;

unlimited beverages (soft drinks, champagne, alcohol);

service by a dedicated maître d'hôtel;

direct access to the private stands from the box;

permanent access to the bar and VIP entertainment;

dedicated VIP entrance;

experience in the presence of the Ajumma founders;

surprise Ajumma gift.

Alcoholic beverages, if served as part of the prize, will be reserved exclusively for adult participants in accordance with applicable regulations.

Estimated prize value: approximately €1500 including tax.

Transportation, accommodation, and personal expenses are not included.

The prize cannot be:

exchanged;

refunded;

or subject to any financial compensation.

ARTICLE 9 — WINNER SELECTION

Contest end: June 30, 2026 at 11:59 PM

Verification: July 1 - 6, 2026

Draw: July 7, 2026

Winner announcement: July 8, 2026

The draw will take place on: July 7, 2026, by random draw from all valid tickets registered.

The winner will be contacted via Instagram direct message or by email if provided.

If there is no response within 48 hours, a new draw may be conducted.

ARTICLE 10 — FRAUD PREVENTION

Ajumma reserves the right to:

verify participants' identities;

cancel any fraudulent participation;

exclude any suspicious accounts (bots, fake accounts, abusive multi-accounts).

Any attempt at fraud will result in the immediate cancellation of participation.

ARTICLE 11 — LIABILITY

Ajumma cannot be held responsible for:

a technical problem;

a concert cancellation or modification;

a social media malfunction;

or a case of force majeure.

In the event of a definitive cancellation of the concert or a modification beyond the organizer's control, Ajumma cannot be held responsible and reserves the right to replace the prize with a prize of equivalent value.

Instagram is neither the organizer nor the sponsor of this contest.

This contest is not affiliated with, sponsored by, or organized by BTS, HYBE, or their official representatives.

ARTICLE 12 — PERSONAL DATA

The collected information is used solely within the framework of the contest and the brand's commercial relationship.

In accordance with the GDPR, participants have the right to:

access;

rectify;

delete;

object.

Requests can be sent to: hello@ajumma.fr

ARTICLE 13 — CONSULTATION OF THE RULES

These rules are available:

on the website www.ajumma.fr

or via the link indicated on the official Instagram account @Ajumma_glow.

ARTICLE 14 — CONTEST MODIFICATION

The organizer reserves the right to modify, extend, shorten, suspend, or adapt certain terms of this contest if necessary, particularly in case of technical, operational, or force majeure constraints.

However, these potential modifications cannot call into question the principle of the contest or harm the participants.

Any modification will be communicated appropriately on the official Instagram account @ajumma_glow and on the brand's website.

ARTICLE 15 — RIGHT TO IMAGE

As part of the prize won, the winner and their guest authorize Ajumma, free of charge, to take photographs, videos, and audiovisual content during the VIP experience related to the concert.

The concerned participants also authorize the dissemination and use of this content on Ajumma's communication channels, including:

Instagram;

TikTok;

website;

promotional and marketing materials.

This authorization is granted without financial compensation for a period of 5 years from the date of the concert.

The uses made must not infringe upon the dignity, privacy, or reputation of the persons concerned.

ARTICLE 16 — APPLICABLE LAW

These rules are governed by French law.

Any dispute relating to the contest will be submitted to the competent French courts.

GOOD LUCK TO ALL!

The Founders of AJUMMA